Trend Report: Sport Luxe

It's 2012, and in London we mean business...

Alexander Wang S/S 12

Sportmax S/S 12

Marc Jacobs S/S 12

It’s 2012 and with the London Olympics nearing, it comes as no surprise that Sport Luxe is the trend to watch for SS 12'. A versatile style that can be taken from running track to club dance floor, with only a simple swap of accessories. We might not all be in training for marathons or the big games, but it doesn’t mean we can’t all dress the part. After all, that's the sporting spirit, isn’t it? Think modern silhouettes, acid brights, chic jumpsuits, exposed zips…and that's just the beginning!

When the news leaked of Stella McCartney being appointed Creative Director for Team GB’s outfits (naturally sponsored by Adidas), it became clear that in London, we mean business. Haute couture and the Olympic games; a winning combination to define a whole season of fashion. "The Ultimate Mix of Sport and Style". The predictable has occurred, from catwalk to high-street, sporting inspiration in SS 12' clothing everywhere is undeniable.

Here are a selected few items from Stella McCartney's collection at Adidas that are available for the public to purchase and feel a part of the experience:

 



However, if the gym's not your place of preference but you want to work the season's key trend, then there are many more versatile pieces of sporting inspired clothing floating around many high-street stores and online retailers. Take inspiration from the collections I have put together and get a sense of how to fit the trend around your personal style:

Topshop

Draw stings on skirts and dresses are a running theme through many a Topshop item, as well as runner shorts and printed leggings. A look of simplicity is made aware in the various coloured hoodies, boxy jumpers, crop tops and even joggers in the Jersey range.

ASOS

ASOS has truly pushed the boat out in embracing the trend by releasing a whole "SS/12' Game On" collection of neo sporting articles. Laden with flashes of acid brights,  snippets of mesh detailing, scuba-zips, racer-front vests and heeled hi-top trainers;

 

 

So, for all you fashion fanatics out there, now its your turn. Whether heading to a class of legs, bums and tums or a night clubbing with the girls, there is no excuse to shy away from this season's biggest trend. A look that will truly suit every age, shape and style woman.

Sport Luxe; fashion AND practicality, what more could you want?


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David Beckham Bodywear for H&M

Becks for H&M Superbowl Commercial…

Oh David, what are you doing to us? So many girls all over the country, dropping to the floor as they go weak at the knees falling for the OBE awarded, England footballer. After increasing numbers of football scandals have broken out across the vast amounts of tabloids and gossip magazines in recent years, Beckham has managed to avoid such bad press. He has stayed true to his ‘Mr Nice Guy’, affable, family man aura – enabling us to let his, shall we say, ‘lack of public speaking skills’ to let slide. For talking is exactly what he doesn’t need to do in his latest collaboration with high-street clothes brand H&M.

In the past, we have seen Becks strip down to his undies with his equally attractive other half Victoria, for Emporio Armani. He has also been the face of Gillette, his stupendous good looks succeeding in convincing the nation that Gillette really is ‘the best a man can get’. So it was only a waiting game before we saw who snapped up the 36-year-old stud next, to be the face (and body) for a new campaign. In the past, H&M have seen collaborations with the likes of Jimmy Choo, Karl Largerfeld, Stella McCartney and most recently, Versace. This time, Beckham has been part of the creative process, accordingly spending around 18 months developing the ideas and turning them into a tangible bodywear collection to be sold in 1,800 stores.

Tonight, as we speak we see the annual return of the American NFL Super Bowl: a huge facilitator in the world of advertising. Brands literally having bidding wars to confirm their slots in the ad breaks. So begs the question, will David Beckham be making his H&M debut tonight? The answer is yes, and most certainly at a price…a whopping $3.5m (£2.2million). The advert shows Becks filmed in black and white, modelling in just his £7.99 ‘Bodywear’ to The Animals' 1965 blues cover of Nina Simone’s ‘Don’t Let Me Be Misunderstood’. The slow panning and extreme close up shots of his large assortment of bodily tattoos and muscles of steel are certainly not a mistake in advertising techniques, if the YouTube hits its raking up are anything to go by.

We will have to wait and see if the the sales in the shops share the same success. David is certainly not shy in expressing his grand plans for the collection, saying  “I want to be as big as Calvin Klein, to achieve something like that.”

 

 

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